Repurposing Audio Recordings

Image containing text about how repurposing audio recordings can increase visibility
Repurposing recordings to increase visibility

Repurposing audio or video recordings can increase your visibility. Because as a Speaker or Podcaster, you are sitting on a whole treasure trove of readily available material that you can hone in on and build up a valuable indexed, time-saving resource. Here’s how to:

Save time when Repurposing using Audio Transcription

Yes, I know you know about transcription and you may be thinking why do I need to transcribe all these recordings when I can just listen to them?

In response to this I would ask you to answer the following questions:

  1. Would you like to be reaching as wide an audience as you can?
  2. Would you like to save time? Yes or no?

If you answered yes to these, now answer the following:

  1. Can you remember everything you or your guests have said?
  2. Can you locate exactly when they said something that is triggering in your memory and you want to quote or use?

If yes, well you don’t need me. If no, then please read on.

How can Fine Print Secretarial Services specifically help me in a way other transcription services don’t?

Good question. Of course, you can approach others for transcription. Even time-coding when you are looking at repurposing. But, I’m about to save you time in how you use your transcripts.

I already use Time-coding

Time coding for repurposing is great. Because it will indicate a place on the recording that matches the transcript and you can skip to where you or your guest said something you wish to reuse. Or you could edit that snippet and use it in a social media update. Besides this, you could repurpose a recording soundbite. But how long will it take you to find that quote without having to read it all? You might have highlighted specific text. What about your highlighting? If you highlight a lot of areas, you will still need to focus in on these. So, how do we get there quicker? And are you going to have to remember the title of the event/speech and the date it took place?

What difference will keyword indexed transcripts make to repurposing?

Blog articles and books

Let’s take, for example, you are writing a blog article or book using your experiences and you want to use a keyword or keywords you’ve noticed coming up quite high in Top Google Searches. You know you have mentioned these topics several times over the years. You’ve done a lot of podcasts or have conference videos where you deliver a keynote or interview top speakers but you really don’t have time to go through everything. It’s frustrating! You might well have excellent episodes you’ll have forgotten entirely because your deadline is close. You just need to get it out there.

Planning your next Speech, YouTube or TED Talk?

You have a lot of material already. You have delivered many speeches. Some you will feel, I like that! I want to use that again, or I could improve on that. Next time! Well, how about if you could just pick up all your transcripts regarding the topic you are delivering on and repurpose the best bits? Sure, you might have already done this through practice but sometimes when we cut and edit, we might cut out something that wasn’t relevant at the next event we went to but is now. And somewhere it has been lost over time.

Repurposing for Social Media

Here is possibly the biggest area you can really dig your teeth into. Again using keywords and updates you will be able to dive straight into a transcript and pull out quotes; relate to a slide used in a presentation or lecture – there might be an instant reference to an image used. And you can reuse it. Doesn’t matter about how long ago it won’t need to be fresh in your memory. And again, you can go directly to a time-coded snippet of the recording and edit a short clip for your potential listeners. The power of redirection.

How about if I tell you, you can build an indexed filing system of transcripts with time-coded keywords for each recording?

It sounds complicated but doesn’t have to be. Because I can help you build it. So, the next time you are wanting to bring everything together, it will be at your fingertips. This is new and a unique way to look at your recordings. I want you to be able to work in a more agile way and repurpose with ease. You can choose how you want your transcript to be formatted. It can be basic verbatim, time-coded or include a keyword indexed list with time-coding. You choose your keywords.

Using a human transcriptionist makes for the most flexible approach in delivering a personalised outcome. Which at the end of the day will free up your time and give you a greater sense of satisfaction.

What about the price?

An example of current pricing on a basic one-to-one good quality recording is £1.00 per audio minute. If you add more speakers, dialects, and background noise the price is adjusted to allow for the extra time needed to clarify. Want time-coding? Starts from £1.50 per audio minute.

Keyword time-coding is a new service and is charged after the basic transcription cost per audio minute with an additional ‘by the hour’ rate (£30). The keyword indexing rate is based on the number of keywords you choose and the time to complete cross-referencing.

Get in touch for more information. I look forward to working with you!

To find out more about other services visit my website: Fine Print Secretarial Services